We separate the real users from the fake ones.

Elephant is a new Business Unit of Pipl, specializing in providing an identity Trust Score by analyzing the full context of over 5 billion global identities to quickly determine if a customer is legitimate or fraudulent.

Our purpose

To make a world where identities are real and trustworthy people are trusted by providing a Trust Score to easily identify trustworthy people.

65

%

of users don’t feel safe participating and posting on social platforms

Source: Insider Intelligence

$

152

B

is the yearly cost of fake online reviews.

Source: World Economic Forum

What we do

We provide advanced, adaptive AI-powered Trust Scores, identity signals, and risk indicators.

  • Trust Scores
  • Individual PII Scores
  • Identity signals
  • Connectivity Scores

The Trust Score is calculated from hundreds of identitysignals, such as email, phone number, IP address, andphysical address. It incorporates historical data,including connections and correlations between variousattributes associated with the transaction.

The Elephant trust scores are continuously optimized  via adaptive AI.

That’s how our solutions help businesses across various sectors, including e-commerce, financial services, travel, and digital currency platforms, to make informed decisions and enhance security in real-time.

What Makes Elephant Trust Special

Adaptive AI powered by global connectivity data

  • Continuously Optimized
    merchant-specific scores
  • Authenticated Trusted Transactions in milliseconds

5

Billion

Trusted Identity Profiles

+

28

Billion

Unique Identifiers

+

1

Billion

Daily Updates

+

150

Coutries

Our Manifesto

We are here to build a digital landscape where frictionless interactions are the standard, not the exception

Message from the CEO

“Real individuals must be instantly recognized and embraced. That’s why we aim to transform online interactions by ensuring that identities are real and trustworthy. Our work empowers companies across the globe to grow and innovate with confidence in their user base.”

Matthew Hertz (CEO)

Data privacy and compliance

Elephant ensures the highest level of privacy and compliance independently of the consortium. Adheres to SOC-2, GDPR, and CCPA requirements. Does not store customer data.

What our customers say about us

“By finding and approving good orders, we help clients avoid friction with customers and reclaim revenue that would otherwise be lost.”

Corwin Cole, Chief Technology Officer for Apruvd

Elephant’s Team

Meet our leadership

Get to know the team that helps some of the world’s biggest brands connect identity information

Matthew Hertz

CEO

“Elephant Trust is redefining online business security, ensuring every customer transaction is legitimate and secure from fraud.”

Allon Massil

CRO

“Elephant's robust fraud detection capabilities, safeguard our customer’s assets and their customer’s trust.”

Inbar Sabbah

VP Finance

“Elephant's seamless integration into our customer’s processes ensures a trustworthy and frictionless user experience.”

Fernanda Baggio

VP Marketing

“Elephant has deep industry experience and an expansive global data  network set a new standard for identity verification and fraud  prevention.”

Gabriel Ronisky

General Counsel

“Elephant's legal framework and compliance with global standards make it  an essential tool for upholding ethical business practices.”

Gidi Farkash

VP Operations

“Elephant’s real-time identity verification empowers customers to make  swift, data-driven decisions, enhancing operational efficiency.”

Yuri Ritvin

VP, Product

“Our Trust Score at elephant is a testament to our commitment to secure  transactions and making the digital marketplace safer for everyone.”

Jeff Davis

VP Business Development

“Elephant is poised to revolutionize the digital era with global persistent digital identities.”

Get in touch

Let us show you how to take your business to the next level of identity trust.